Emerging Career & Professional in Marketing
The marketing profession has gained high relevance with the emergence of Globalization which is an integral part of the global economy. With the increase in professionalism, globalization has an important influence on businesses. The company faces a huge challenge to make their products and services to reach its consumers. To handle these marketing demands, all companies require an efficient and highly qualified marketing team. Marketing plays a significant role in the career path for many newly qualified graduates. The aspirant candidates need to have a qualified marketing degree and skills to gain height in their career with such organizations.
At Universities and colleges, the marketing degree teaches students how to analyze the demands of customers and then promote the products to them. With growing marketing demand students have a wide scope of opportunities in various areas to work.
The marketing degree can be found at the Bachelor, Master, and Doctoral levels. Graduate level students are prepared for leadership and management roles in various organizations. Marketing is an essential part of every organization, industry, and company, so career opportunities are unlimited as the demand is also high.
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Guide in Pursuing Marketing Professional Degrees
1. Completing Higher Secondary Education
To begin any professional degree one requires to attain a bachelor’s degree or diploma after completing his/her higher secondary education.
2. Obtaining a Bachelor’s Degree
The basic standard for any marketing profession requires a bachelor’s degree which usually requires three to four years to complete.
3. Attaining Marketing Internship and Work Experience
The internship gives real market and hands-on experience to the apprentice in the professional world. It also enables interns to establish business connections and find new prospects. Most colleges allow internships during the summer break of the bachelor’s course and master’s course which gives confidence to students to face the business world. Even many graduates choose entry-level jobs to gain experience and learn advanced skills in marketing.
4. Get a Postgraduate Degree
To reach a better career hierarchy, it is good to have a postgraduate degree. To attain a top-level management position in any organization one should hold a Master of Business Administration.
5. Acquire a Professional Marketing Certification Course
The growing demand in the marketing field and competition among different brands are creating the need for skilled professionals. One can acquire specialized certification in marketing. such as certification in Digital Marketing, marketing researcher, Advertising and Media, and so on.
Job seekers can find more opportunities in marketing in the following categories:-
• Brand Management
Brand managers are accountable for managing the market research team by setting the outline and standards for selecting the stimuli, such as product-profit statements, pictures, product trials, and video clips. The brand manager’s job is to analyze the accumulated research data and develop the marketing strategy of the product.
Designations in Brand Management are: –
- Product Manager
- Product Development Manager
- Brand Manager
• Advertising & Promotions
The advertisers work in all facets of marketing from strategy to concept to the execution of the strategy. Their responsibility is to manage the implementation of ads by making sure that they are created within the allocated budget and schedule. The promotion team works on creating programs that unite advertising to purchase incentives such as coupons, discounts, samples, gifts with purchase and reward points.
Designations in Advertising & Promotions Management are: –
- Advertising Managers
- Advertising Sales Director
- Media Coordinator
- Media Director
- Promotions Assistant
- Promotions Director
• Market Research
The Market researcher conducts various surveys on focussed groups and then reviews the studies. This enables the researchers to collect data on a specific brand’s mark. Market research can be done in-house, or the company hiring a specialized firm to conduct the research. It involves the process of understanding the consumer, their needs and their purchasing habits.
Designations in Market Research are: –
- Market Analyst
- Market Research Supervisor
- Market Research Manager
- Market Research Director
- Public Relation
The responsibility of the public relations manager is to write press releases to promote new products, investments in any financial sector, or other company news.
Designations in Public Relation are: –
- PublicRelations Coordinator
- Government PR Departments
- PR Consultant
- Director, Vice-President Media Relation
A Career Hierarchy in Marketing
Like every professional individual, a career in the marketing field also presents various positions and designations at different stages of career progression. A fresh graduate or postgraduate who is aiming marketing as a career has to begin from an entry-level position and in course of time with hard work, experience, and dedication, one can climb the ladder in their marketing career at various designations.
Skill Required for Marketing Professionals: –
- Strong Interpersonal communication
- Negotiation Ability
- Leadership & Creativity
- Team Work
- Analytical skill
- Time Management & Persuasion skill
Technology Knowledge required for a Marketing Professional: –
- Microsoft office
- Adobe Illustrator & Photoshop
- CustomerRelationship Management tool- Salesforce, Zoho
- HubSpot,Simply Cast
- Apple Pages & Keynotes
The Salaryof Marketing Professional: –
Marketing Analyst -$ 65,120
PR Specialist – $ 55,100
Advertising Manager – $ 115,140
Marketing Manager -$ 130.250
Marketing Director -$ 230,150
Digital Marketer – $ 106,110
Marketing is a vital requirement not only for business and corporate firms but also required by governments, educational, social services, NGOs. Marketing professionals have a variety of job opportunities available and one can choose according to his/her interest. Marketing plays an important role in the world economy as the needs and demands of people are growing rapidly. Marketing not only increases the sale of the company but also introduces new products and technology to society. To sum up, the marketing profession is a promising field to take up as a career. The global economy is rising as new companies and entrepreneurial startups are emerging rapidly so the demand for marketing professionals are also rising.